Key Features
Medium Format | f/1.7 to f/22
44mm (Full-Frame Equivalent)
Extremely Fast Portrait Prime
DC Motor with GMR Sensor AF System
Rounded 11-Blade Diaphragm
2 x Aspherical, 2 x ED Elements
Weather-Sealed Design & Fluorine Coating
The GF 55mm f/1.7 Lens from FUJIFILM is a lightweight cine-style portrait prime lens designed for GFX-system cameras. This extremely fast prime features a wide f/1.7 aperture to allow for optimum low-light performance and excellent control of your depth of field. 11 aperture blades render the out-of-focus areas of your frame into a smooth, rounded bokeh. With a 44mm full-frame equivalency, this lens functions well for various subjects ranging from street photography to portraiture.

DC Motor with GMR Sensor AF System
The GF 55mm utilizes a powerful DC motor and precision GMR sensor for fast and accurate autofocus.
Wonderous Detail
11 aperture blades create a beautifully rounded bokeh with minimal chromatic aberrations and color shifts.
Lightweight Yet Resilient
Weighing just 1.72 lb, this lens won't slow you down when traveling. Also, enjoy peace of mind even in the rain with the lens's weather-resistant design.

Key Features
40.2MP APS-C X-Trans CMOS 5 HR Sensor
X-Processor 5 Image Processor
Fujinon 23mm f/2 Lens
35mm Full-Frame Equivalent
6-Stop In-Body Image Stabilization
425-Point Intelligent Hybrid AF System
Hybrid 0.66x OVF with 3.69m-Dot OLED EVF
3.0" 1.62m-Dot Tilting Touchscreen
Bluetooth and Wi-Fi Connectivity
20 Film Simulation Modes with REALA ACE

Timeless Design, Cutting-Edge Tech, Unforgettable Imagery
Having refined the retro styling and ergonomics of the rangefinder-inspired X100-series in its viral fifth iteration, FUJIFILM follows up with the tricked-out black X100VI Mirrorless Camera, filling out the timeless, compact, touch-friendly body with the speed, power, and pixel count of its flagship APS-C sensor-and-processor combo. Featuring unsurpassed design and a wealth of upgraded tech, the X100VI is poised to be the every day, everywhere darling of photographers who yearn to transform the mundane into the magical.

40MP X-Trans CMOS 5 HR Sensor, X-Processor 5
The high-resolution 40.2MP X-Trans CMOS 5 HR sensor has an enhanced image-processing algorithm that boosts resolution without compromising the signal-to-noise ratio, delivering astonishing image quality. This sensor has an improved pixel structure, allowing light to be received more efficiently. Partner to the newly designed sensor is a fresh engine X-Processor 5-which uses 64-bit processing to realize 3x faster speeds for both video and photo tasks. The combination of this high-resolution sensor and processor achieves remarkably fast operation, wide dynamic range, and incredible photo quality, even at higher ISO sensitivities.

Powerful Video Capabilities
The powerful video function afforded by the sensor-processor combo means movies can be recorded internally at up to 6.2K at 30p in 10-bit color, along with a 4K HQ mode which oversamples 6.2K footage for superior 4K output. Higher frame rate videos, at 4K 60p or FHD 240p, are also available.

In-Body Image Stabilization, Improved Autofocus
The upgraded sensor-processor combination allows the X100VI to be the first in the series to feature in-body image stabilization. The five-axis sensor-shift IBIS helps to minimize the appearance of camera shake by up to six stops. The improved processing also benefits autofocus performance, producing a faster, more intelligent hybrid focusing system using 425 phase-detection points. Backed by deep learning, an AI adaptive algorithm means this focusing system is better suited to automatically detect and track a variety of subject types, ensuring the magic moment is never missed.

Built for Speed, Built for the Street
Further benefiting street photographers, the X100VI is ready for action, no matter how fast the subject is moving. A top electronic shutter speed of 1/180,000 sec and a maximum mechanical shutter speed of 1/4000 sec will stop any subject in its tracks. Keep your finger down, and the X100VI records images at up to 20 fps with the electronic shutter at a 1.29x crop and 11 fps with the mechanical shutter.

Fujinon 23mm f/2 Lens
Updated in the fifth generation, the camera's Fujinon 23mm f/2 lens features a revised optical design that includes two aspherical elements for improved sharpness and clarity through the reduction of spherical aberrations and distortion. With a 35mm full-frame equivalency, the lens' bright f/2 design handles low-light conditions and affords a shallow depth of field. When it's bright, the built-in 4-stop ND filter can also be used for more control over your exposures and to better enable working with shallow depth of field. While the lens has a fixed focal length, the X100VI integrates 1.4x and 2x digital teleconverter settings to simulate the look of working with longer focal lengths of 49mm and 70mm, respectively.

Advanced Hybrid Viewfinder
Both optical and electronic viewfinder types are incorporated into the unique Advanced Hybrid Viewfinder, which lets you select from the simplicity and familiarity of an OVF as well as the versatility of an EVF. The optical viewfinder provides a clear, lifelike view of the scene for easier composition and subject tracking. Its enhanced design incorporates an Electronic Rangefinder function, which mimics the functionality of a mechanical rangefinder, and simultaneously overlays information from the electronic viewfinder on top of the optical viewfinder for comparative manual focus control.

Film Simulation Modes
Film Simulation modes allow you to reproduce the look and feel of several of FUJIFILM's film types. The X100VI boasts FUJIFILM's latest recipe-REALA ACE-and also includes 19 other modes, including Provia, Velvia, Astia, Classic Chrome, PRO Neg. Std, PRO Neg. Hi, Classic Neg., Nostalgic Neg., Eterna Cinema, Eterna Bleach Bypass, Acros, Acros + Ye Filter, Acros + R Filter, Acros + G Filter, Black & White, Black & White + Ye Filter, Black & White + R Filter, Black & White + G Filter, and Sepia.
In addition to simulating specific film types, a Grain Effect mode is also available to replicate the look of old film photos with an organic textured appearance, which is especially noticeable when printing. Color Chrome and Color Chrome Blue effects are also available to deepen color, tonal response, and gradation with higher saturation colors.

Frame.io Camera-to-Cloud integration
Deliver photos or video straight to the cloud moments after they're created with the first accessory-free integration for Frame.io Camera to Cloud. Use the camera's built-in Wi-Fi or Ethernet LAN connection to connect to Frame.io and deliver hi-res raw or JPEG images, send h.264 video proxies, or upload video securely for review.

Body Design
With the same 5 x 3 x 2.1" dimensions as its predecessor, it weighs just 1.5 oz more for a portable 1.1 lb total weight.
The tilting 3.0" 1.62m-dot LCD has a touchscreen design for intuitive operation and playback.
The durable design can be made weather-resistant when paired with the optional AR-X100 Adapter Ring and optional weather-sealing protection ring.
The top plate incorporates a series of locking dials and levers for fast, intuitive control over exposure settings, including dials for shutter speed and exposure compensation.
Front and rear command dials integrate a push function for easier use and settings selection.
The rear joystick is available for intuitive selecting and switching of AF points as well as menu navigation and image playback.
Integrated Bluetooth and Wi-Fi connectivity allow for wirelessly sharing images to a mobile device or to use the device to remotely control the camera.
Single SD memory card slot supports up to the UHS-I standard.
Included NP-W126S battery provides approximately 310 frames per charge when working with the EVF or 450 frames per charge when working with the OVF.

Compatible with FUJIFILM, Canon, Nikon, Olympus, and Sony cameras, this Lux Senior Retro Camera Flash from Godox is a diminutive 7 x 4.5 x 3.3".

Compatible with FUJIFILM, Canon, Nikon, Olympus, and Sony cameras, this Lux Senior Retro Camera Flash from Godox is a diminutive 7 x 4.5 x 3.3" light source with basic features that is small enough to have it regularly mounted on your camera.

Godox Lux Senior
With a vintage inspired design and a distinct dark green finish, the unit has a simple dial that correlates ISO with apertures, power levels, and shooting distances. For example, if you want to shoot at 5' with an ISO of 400, the dial lines up f/5.6 and 1/16 power.
The flash has an Auto Mode, too, that defaults to f/2.8 at ISO 100.
Control features include an Optical Mode that offers S1 and S2 settings. In S1 the flash will fire in response to another manual or TTL flash, while in S2, the Retro Flash will respond similarly, but ignore the initial flash.
The unit runs on its rechargeable battery and comes with a triggering cable and a storage bag.

Compatible with FUJIFILM, Canon, Nikon, Olympus, and Sony cameras, this Lux Senior Retro Camera Flash from Godox is a diminutive 7 x 4.5 x 3.3" light source with basic features that is small enough to have it regularly mounted on your camera.

Godox Lux Senior
With a vintage inspired design and a distinct pink finish, the unit has a simple dial that correlates ISO with apertures, power levels, and shooting distances. For example, if you want to shoot at 5' with an ISO of 400, the dial lines up f/5.6 and 1/16 power.
The flash has an Auto Mode, too, that defaults to f/2.8 at ISO 100.
Control features include an Optical Mode that offers S1 and S2 settings. In S1 the flash will fire in response to another manual or TTL flash, while in S2, the Retro Flash will respond similarly, but ignore the initial flash.
The unit runs on its rechargeable battery and comes with a triggering cable and a storage bag.

Compatible with FUJIFILM, Canon, Nikon, Olympus, and Sony cameras, this Lux Senior Retro Camera Flash from Godox is a diminutive 7 x 4.5 x 3.3" light source with basic features that is small enough to have it regularly mounted on your camera.

Godox Lux Senior
With a vintage inspired design and a distinct red finish, the unit has a simple dial that correlates ISO with apertures, power levels, and shooting distances. For example, if you want to shoot at 5' with an ISO of 400, the dial lines up f/5.6 and 1/16 power.
The flash has an Auto Mode, too, that defaults to f/2.8 at ISO 100.
Control features include an Optical Mode that offers S1 and S2 settings. In S1 the flash will fire in response to another manual or TTL flash, while in S2, the Retro Flash will respond similarly, but ignore the initial flash.
The unit runs on its rechargeable battery and comes with a triggering cable and a storage bag.

Compatible with FUJIFILM, Canon, Nikon, Olympus, and Sony cameras, this Lux Senior Retro Camera Flash from Godox is a diminutive 7 x 4.5 x 3.3" light source with basic features that is small enough to have it regularly mounted on your camera.

Godox Lux Senior
With a vintage inspired design and a distinct red finish, the unit has a simple dial that correlates ISO with apertures, power levels, and shooting distances. For example, if you want to shoot at 5' with an ISO of 400, the dial lines up f/5.6 and 1/16 power.
The flash has an Auto Mode, too, that defaults to f/2.8 at ISO 100.
Control features include an Optical Mode that offers S1 and S2 settings. In S1 the flash will fire in response to another manual or TTL flash, while in S2, the Retro Flash will respond similarly, but ignore the initial flash.
The unit runs on its rechargeable battery and comes with a triggering cable and a storage bag.

Designed for close-up photography, the MF12 Macro Flash from Godox makes macro photography easy. This flash head enables you to shoot beautiful and sharp photos of small subjects such as plants, animals, and insects at an extremely close distance. The MF12 can be mounted on the included flash stand and features an adjustable head for quick positioning. For added versatility, the flash can be mounted directly to a lens via an optional adapter, which lets you mount up to six MF12 flash heads. As an off-camera TTL flash, the MF12 can work with the Godox XPro, X1, X2, and other wireless flash triggers that are compatible with main brand cameras such as Nikon, Sony, Canon, FUJIFILM, Olympus, and Panasonic.

Godox V1 Overview

Godox Introduces Round-Head V1 On-Camera Flash


Offering a powerful 76Ws output along with a distinct design, the Godox V1 Flash is an advanced light source with features that clearly reflect the current state of the industry. Compatible with FUJIFILM TTL, this flexible on-camera light is distinguished by its round head, which provides soft, smooth light with gradual fall off that augments the flattering output.

Flash head rotates 330°, tilts -7 to 120°, and has a magnetic surface for lightning-fast attachment of Godox's accessory light modifiers
Powered by a removable 2600mAh lithium-ion battery that will give you up to 480 full-power flashes on a charge
Recycles to full power in just 1.5 seconds
Supports High Speed Sync up to 1/8000 sec for managing bright backgrounds and shooting with wide apertures; also, the V1 supports front and rear-curtain sync
The V1 has an optical receiver as well as a built-in 2.4 GHz radio receiver, which accepts wireless signals from Godox X System transmitters
Godox X System enables controlling up to four wireless groups in a transmitter/receiver configuration whereby settings made on the V1 are duplicated on other synced flashes
Other features include an AF assist lamp, a 3200K LED modeling lamp, and a 2.5mm port for cabled triggering

Godox V350

Overview


With advanced functions including high-speed sync, a built-in 2.4 GHz radio system, and a rechargeable lithium-ion battery capable of 500 full power flashes, the compact V350F Flash from Godox is a valuable asset for Fujifilm camera users. With a lightweight design and guide number of 118' at ISO 100 and 105mm, the V350F is useful for both on-camera and off-camera operation. Users can also use it as an optical slave in addition to use as a radio TTL master/slave unit. It is versatile as well, with the ability to tilt from -7 to 90° and rotate 270°. Multiple functions and features built into the unit, includes HSS, stroboscopic flash, 1st and 2nd curtain sync, and a fast recycle time of 0.1 to 1.7 seconds. The flash is compatible with numerous Fujifilm cameras, see features for the list.

Rechargeable Li-Ion Battery
Removable, rechargeable battery delivers up to 500 full power flashes on a full charge, while recycling at a fast 0.1 to 1.7 sec.
XProF Wireless Radio System
An integrated 2.4 GHz XProF radio system is incorporated for wireless triggering with a separately purchased transmitter with a range of 164'. The system supports all of the flash's major functions.
Ample Power
With a guide number of 118' at ISO 100 and 105mm, the V350F will provide ample illumination for most subjects. It also features a zoom head with a range of 24-105mm and a 14mm wide-angle panel for using a variety of different lenses.
Flexible Design
The flash head can be tilted from -7 to 90° and rotated a total of 270° for controlling bounce and where the light falls on the scene.
AF Assist Beam
Autofocus assist beam, with a 2-13.1' range in the center of the frame, enables faster, more accurate focusing under low-light conditions.
Compatible Cameras
Fujifilm: GFX50S, X-Pro2, X-T20, X-T2, X-T1, X-Pro1, X-T10, X-E1, X-A3, X100F, and X100 T (rear-curtain sync and HSS may not be supported depending on your model)
In the Box
Godox V350F Flash for Select Fujifilm Cameras
Mini Stand
Protective Case
Diffuser
Li-Ion Battery Pack
Battery Charger
Charger Cable
Limited 1-Year B&H Warranty
User Manual

11.7 MB

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Godox X2

Overview

The Godox X2 2.4 GHz TTL Wireless Flash Trigger is dedicated to Fujifilm's TTL system and operates on a 2.4 GHz frequency. The wireless flash trigger can fire a single flash or multiple dedicated flash units within 5 groups, 32 channels, and 99 ID settings to avoid interference from other nearby systems. For the added convenience, the integrated scan setting function can help you automatically locate an ID channel with the least interference. You can also operate the flash units within a wireless range up to 328'.

All the settings are easily viewed on the trigger's large LCD display, which can be backlit along with the group and function buttons. A USB Type-C port is located on the side of the wireless trigger to download firmware updates as is a 3.5mm sync socket to connect non-TTL flashes or to fire cameras via a remote camera cord. The downloadable GodoxPhoto app is compatible with iPhone or Android smartphones or tablets while operating the triggers via Bluetooth. The app can control the same functions as the wireless trigger such as the flash mode, power output, the modeling light, high speed sync, and the audible beep of Godox flashes.

The wireless trigger, which operates on a 2.4 GHz frequency can fire multiple flash units within 32 channels and 99 ID settings, so there is no interference from nearby systems.
You can control flash functions such as the flash mode, power output, the modeling light, high speed sync of 1/8000 sec, and the audible beep of Godox flashes while operating the flash units within a wireless range up to 328'.
The integrated scan setting function can help you automatically locate an ID channel with the least interference.
All the settings are easily viewed on the trigger's large LCD display, which can be backlit along with the group and function buttons.
A USB Type-C port is located on the side of the wireless trigger to download firmware updates as is a 3.5mm sync socket to connect non-TTL flashes or to fire cameras via a remote camera cord.
The downloadable GodoxPhoto app is compatible with iPhone or Android smartphones or tablets while operating the triggers via Bluetooth.
The hot shoe Quick Lock ensures that the wireless trigger stays secure on the camera's hot shoe.

Godox XPro

Overview

Using the 2.4 GHz Godox X wireless radio system, the XProF TTL Wireless Flash Trigger can be used to effectively and reliably trigger flashes from up to 328' away, and when used with compatible flashes and receivers users will have the added benefit of remote power control. This model is compatible with Fujifilm's TTL system, including support for high-speed sync up to 1/8000 second, and offers advanced control options along with settings for working with system-specific features. For ensuring maximum reliability and control, users can set up 16 groups on one of 32 channels and can then access 99 wireless ID settings for limiting interference from other nearby systems.

In addition to basic manual and TTL control modes, other settings are available, including stroboscopic flash and second-curtain sync. Users can adjust flash exposure compensation from -3 to +3 EV as well as wirelessly control the modeling light, zoom setting, and more. For using the XProF with other camera systems there is a 2.5mm sync port that supports triggering via a wired connection. Also, a USB Type-C port is present for firmware updates and the devices run on two AA batteries for convenience.

Key Features
Accepts INSTAX MINI instant film
Fujinon 60mm lens with selfie mirror
Auto exposure and auto flash
Dedicated selfie/telephoto mode
Optical viewfinder
Two AA batteries
Dedicated to the joy of living in the moment, the FUJIFILM INSTAX MINI 12 instant film camera offers easy-to-use controls and quickly produces unforgettable credit card-sized photos. It is ready to go with a simple twist of the lens. The zoom mode and selfie mirror make the camera ideal for portraits and portraits, and the camera's auto flash system allows you to capture shots in dimly lit environments.

Key Features
Accepts INSTAX MINI instant film
Fujinon 60mm lens with selfie mirror
Auto exposure and auto flash
Dedicated selfie/telephoto mode
Optical viewfinder
Two AA batteries
Dedicated to the joy of living in the moment, the FUJIFILM INSTAX MINI 12 instant film camera offers easy-to-use controls and quickly produces unforgettable credit card-sized photos. It is ready to go with a simple twist of the lens. The zoom mode and selfie mirror make the camera ideal for portraits and portraits, and the camera's auto flash system allows you to capture shots in dimly lit environments.

Key Features
Accepts INSTAX MINI instant film
Fujinon 60mm lens with selfie mirror
Auto exposure and auto flash
Dedicated selfie/telephoto mode
Optical viewfinder
Two AA batteries
Dedicated to the joy of living in the moment, the FUJIFILM INSTAX MINI 12 instant film camera offers easy-to-use controls and quickly produces unforgettable credit card-sized photos. It is ready to go with a simple twist of the lens. The zoom mode and selfie mirror make the camera ideal for portraits and portraits, and the camera's auto flash system allows you to capture shots in dimly lit environments.

Key Features
Accepts INSTAX MINI instant film
Fujinon 60mm lens with selfie mirror
Auto exposure and auto flash
Dedicated selfie/telephoto mode
Optical viewfinder
Two AA batteries
Dedicated to the joy of living in the moment, the FUJIFILM INSTAX MINI 12 instant film camera offers easy-to-use controls and quickly produces unforgettable credit card-sized photos. It is ready to go with a simple twist of the lens. The zoom mode and selfie mirror make the camera ideal for portraits and portraits, and the camera's auto flash system allows you to capture shots in dimly lit environments.

Key Features
Accepts INSTAX MINI instant film
Fujinon 60mm lens with selfie mirror
Auto exposure and auto flash
Dedicated selfie/telephoto mode
Optical viewfinder
Two AA batteries
Dedicated to the joy of living in the moment, the FUJIFILM INSTAX MINI 12 instant film camera offers easy-to-use controls and quickly produces unforgettable credit card-sized photos. It is ready to go with a simple twist of the lens. The zoom mode and selfie mirror make the camera ideal for portraits and portraits, and the camera's auto flash system allows you to capture shots in dimly lit environments.

Key Features
Accepts INSTAX MINI instant film
Fujinon 60mm lens with selfie mirror
Auto exposure and auto flash
Dedicated selfie/telephoto mode
Optical viewfinder
Two AA batteries
Dedicated to the joy of living in the moment, the FUJIFILM INSTAX MINI 12 instant film camera offers easy-to-use controls and quickly produces unforgettable credit card-sized photos. It is ready to go with a simple twist of the lens. The zoom mode and selfie mirror make the camera ideal for portraits and portraits, and the camera's auto flash system allows you to capture shots in dimly lit environments.

Key Features
Accepts INSTAX MINI instant film
Fujinon 60mm lens with selfie mirror
Auto exposure and auto flash
Dedicated selfie/telephoto mode
Optical viewfinder
Two AA batteries
Dedicated to the joy of living in the moment, the FUJIFILM INSTAX MINI 12 instant film camera offers easy-to-use controls and quickly produces unforgettable credit card-sized photos. It is ready to go with a simple twist of the lens. The zoom mode and selfie mirror make the camera ideal for portraits and portraits, and the camera's auto flash system allows you to capture shots in dimly lit environments.

Key Features
Accepts INSTAX MINI instant film
Fujinon 60mm lens with selfie mirror
Auto exposure and auto flash
Dedicated selfie/telephoto mode
Optical viewfinder
Two AA batteries
Dedicated to the joy of living in the moment, the FUJIFILM INSTAX MINI 12 instant film camera offers easy-to-use controls and quickly produces unforgettable credit card-sized photos. It is ready to go with a simple twist of the lens. The zoom mode and selfie mirror make the camera ideal for portraits and portraits, and the camera's auto flash system allows you to capture shots in dimly lit environments.