Key Features
Medium Format | f/1.7 to f/22
44mm (Full-Frame Equivalent)
Extremely Fast Portrait Prime
DC Motor with GMR Sensor AF System
Rounded 11-Blade Diaphragm
2 x Aspherical, 2 x ED Elements
Weather-Sealed Design & Fluorine Coating
The GF 55mm f/1.7 Lens from FUJIFILM is a lightweight cine-style portrait prime lens designed for GFX-system cameras. This extremely fast prime features a wide f/1.7 aperture to allow for optimum low-light performance and excellent control of your depth of field. 11 aperture blades render the out-of-focus areas of your frame into a smooth, rounded bokeh. With a 44mm full-frame equivalency, this lens functions well for various subjects ranging from street photography to portraiture.

DC Motor with GMR Sensor AF System
The GF 55mm utilizes a powerful DC motor and precision GMR sensor for fast and accurate autofocus.
Wonderous Detail
11 aperture blades create a beautifully rounded bokeh with minimal chromatic aberrations and color shifts.
Lightweight Yet Resilient
Weighing just 1.72 lb, this lens won't slow you down when traveling. Also, enjoy peace of mind even in the rain with the lens's weather-resistant design.

Key Features
40.2MP APS-C X-Trans CMOS 5 HR Sensor
X-Processor 5 Image Processor
Fujinon 23mm f/2 Lens
35mm Full-Frame Equivalent
6-Stop In-Body Image Stabilization
425-Point Intelligent Hybrid AF System
Hybrid 0.66x OVF with 3.69m-Dot OLED EVF
3.0" 1.62m-Dot Tilting Touchscreen
Bluetooth and Wi-Fi Connectivity
20 Film Simulation Modes with REALA ACE

Timeless Design, Cutting-Edge Tech, Unforgettable Imagery
Having refined the retro styling and ergonomics of the rangefinder-inspired X100-series in its viral fifth iteration, FUJIFILM follows up with the tricked-out black X100VI Mirrorless Camera, filling out the timeless, compact, touch-friendly body with the speed, power, and pixel count of its flagship APS-C sensor-and-processor combo. Featuring unsurpassed design and a wealth of upgraded tech, the X100VI is poised to be the every day, everywhere darling of photographers who yearn to transform the mundane into the magical.

40MP X-Trans CMOS 5 HR Sensor, X-Processor 5
The high-resolution 40.2MP X-Trans CMOS 5 HR sensor has an enhanced image-processing algorithm that boosts resolution without compromising the signal-to-noise ratio, delivering astonishing image quality. This sensor has an improved pixel structure, allowing light to be received more efficiently. Partner to the newly designed sensor is a fresh engine X-Processor 5-which uses 64-bit processing to realize 3x faster speeds for both video and photo tasks. The combination of this high-resolution sensor and processor achieves remarkably fast operation, wide dynamic range, and incredible photo quality, even at higher ISO sensitivities.

Powerful Video Capabilities
The powerful video function afforded by the sensor-processor combo means movies can be recorded internally at up to 6.2K at 30p in 10-bit color, along with a 4K HQ mode which oversamples 6.2K footage for superior 4K output. Higher frame rate videos, at 4K 60p or FHD 240p, are also available.

In-Body Image Stabilization, Improved Autofocus
The upgraded sensor-processor combination allows the X100VI to be the first in the series to feature in-body image stabilization. The five-axis sensor-shift IBIS helps to minimize the appearance of camera shake by up to six stops. The improved processing also benefits autofocus performance, producing a faster, more intelligent hybrid focusing system using 425 phase-detection points. Backed by deep learning, an AI adaptive algorithm means this focusing system is better suited to automatically detect and track a variety of subject types, ensuring the magic moment is never missed.

Built for Speed, Built for the Street
Further benefiting street photographers, the X100VI is ready for action, no matter how fast the subject is moving. A top electronic shutter speed of 1/180,000 sec and a maximum mechanical shutter speed of 1/4000 sec will stop any subject in its tracks. Keep your finger down, and the X100VI records images at up to 20 fps with the electronic shutter at a 1.29x crop and 11 fps with the mechanical shutter.

Fujinon 23mm f/2 Lens
Updated in the fifth generation, the camera's Fujinon 23mm f/2 lens features a revised optical design that includes two aspherical elements for improved sharpness and clarity through the reduction of spherical aberrations and distortion. With a 35mm full-frame equivalency, the lens' bright f/2 design handles low-light conditions and affords a shallow depth of field. When it's bright, the built-in 4-stop ND filter can also be used for more control over your exposures and to better enable working with shallow depth of field. While the lens has a fixed focal length, the X100VI integrates 1.4x and 2x digital teleconverter settings to simulate the look of working with longer focal lengths of 49mm and 70mm, respectively.

Advanced Hybrid Viewfinder
Both optical and electronic viewfinder types are incorporated into the unique Advanced Hybrid Viewfinder, which lets you select from the simplicity and familiarity of an OVF as well as the versatility of an EVF. The optical viewfinder provides a clear, lifelike view of the scene for easier composition and subject tracking. Its enhanced design incorporates an Electronic Rangefinder function, which mimics the functionality of a mechanical rangefinder, and simultaneously overlays information from the electronic viewfinder on top of the optical viewfinder for comparative manual focus control.

Film Simulation Modes
Film Simulation modes allow you to reproduce the look and feel of several of FUJIFILM's film types. The X100VI boasts FUJIFILM's latest recipe-REALA ACE-and also includes 19 other modes, including Provia, Velvia, Astia, Classic Chrome, PRO Neg. Std, PRO Neg. Hi, Classic Neg., Nostalgic Neg., Eterna Cinema, Eterna Bleach Bypass, Acros, Acros + Ye Filter, Acros + R Filter, Acros + G Filter, Black & White, Black & White + Ye Filter, Black & White + R Filter, Black & White + G Filter, and Sepia.
In addition to simulating specific film types, a Grain Effect mode is also available to replicate the look of old film photos with an organic textured appearance, which is especially noticeable when printing. Color Chrome and Color Chrome Blue effects are also available to deepen color, tonal response, and gradation with higher saturation colors.

Frame.io Camera-to-Cloud integration
Deliver photos or video straight to the cloud moments after they're created with the first accessory-free integration for Frame.io Camera to Cloud. Use the camera's built-in Wi-Fi or Ethernet LAN connection to connect to Frame.io and deliver hi-res raw or JPEG images, send h.264 video proxies, or upload video securely for review.

Body Design
With the same 5 x 3 x 2.1" dimensions as its predecessor, it weighs just 1.5 oz more for a portable 1.1 lb total weight.
The tilting 3.0" 1.62m-dot LCD has a touchscreen design for intuitive operation and playback.
The durable design can be made weather-resistant when paired with the optional AR-X100 Adapter Ring and optional weather-sealing protection ring.
The top plate incorporates a series of locking dials and levers for fast, intuitive control over exposure settings, including dials for shutter speed and exposure compensation.
Front and rear command dials integrate a push function for easier use and settings selection.
The rear joystick is available for intuitive selecting and switching of AF points as well as menu navigation and image playback.
Integrated Bluetooth and Wi-Fi connectivity allow for wirelessly sharing images to a mobile device or to use the device to remotely control the camera.
Single SD memory card slot supports up to the UHS-I standard.
Included NP-W126S battery provides approximately 310 frames per charge when working with the EVF or 450 frames per charge when working with the OVF.

Godox V350

Overview


With advanced functions including high-speed sync, a built-in 2.4 GHz radio system, and a rechargeable lithium-ion battery capable of 500 full power flashes, the compact V350F Flash from Godox is a valuable asset for Fujifilm camera users. With a lightweight design and guide number of 118' at ISO 100 and 105mm, the V350F is useful for both on-camera and off-camera operation. Users can also use it as an optical slave in addition to use as a radio TTL master/slave unit. It is versatile as well, with the ability to tilt from -7 to 90° and rotate 270°. Multiple functions and features built into the unit, includes HSS, stroboscopic flash, 1st and 2nd curtain sync, and a fast recycle time of 0.1 to 1.7 seconds. The flash is compatible with numerous Fujifilm cameras, see features for the list.

Rechargeable Li-Ion Battery
Removable, rechargeable battery delivers up to 500 full power flashes on a full charge, while recycling at a fast 0.1 to 1.7 sec.
XProF Wireless Radio System
An integrated 2.4 GHz XProF radio system is incorporated for wireless triggering with a separately purchased transmitter with a range of 164'. The system supports all of the flash's major functions.
Ample Power
With a guide number of 118' at ISO 100 and 105mm, the V350F will provide ample illumination for most subjects. It also features a zoom head with a range of 24-105mm and a 14mm wide-angle panel for using a variety of different lenses.
Flexible Design
The flash head can be tilted from -7 to 90° and rotated a total of 270° for controlling bounce and where the light falls on the scene.
AF Assist Beam
Autofocus assist beam, with a 2-13.1' range in the center of the frame, enables faster, more accurate focusing under low-light conditions.
Compatible Cameras
Fujifilm: GFX50S, X-Pro2, X-T20, X-T2, X-T1, X-Pro1, X-T10, X-E1, X-A3, X100F, and X100 T (rear-curtain sync and HSS may not be supported depending on your model)
In the Box
Godox V350F Flash for Select Fujifilm Cameras
Mini Stand
Protective Case
Diffuser
Li-Ion Battery Pack
Battery Charger
Charger Cable
Limited 1-Year B&H Warranty
User Manual

11.7 MB

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Key Features
Accepts INSTAX MINI instant film
Fujinon 60mm lens with selfie mirror
Auto exposure and auto flash
Dedicated selfie/telephoto mode
Optical viewfinder
Two AA batteries
Dedicated to the joy of living in the moment, the FUJIFILM INSTAX MINI 12 instant film camera offers easy-to-use controls and quickly produces unforgettable credit card-sized photos. It is ready to go with a simple twist of the lens. The zoom mode and selfie mirror make the camera ideal for portraits and portraits, and the camera's auto flash system allows you to capture shots in dimly lit environments.

Key Features
Accepts INSTAX MINI instant film
Fujinon 60mm lens with selfie mirror
Auto exposure and auto flash
Dedicated selfie/telephoto mode
Optical viewfinder
Two AA batteries
Dedicated to the joy of living in the moment, the FUJIFILM INSTAX MINI 12 instant film camera offers easy-to-use controls and quickly produces unforgettable credit card-sized photos. It is ready to go with a simple twist of the lens. The zoom mode and selfie mirror make the camera ideal for portraits and portraits, and the camera's auto flash system allows you to capture shots in dimly lit environments.

Key Features
Accepts INSTAX MINI instant film
Fujinon 60mm lens with selfie mirror
Auto exposure and auto flash
Dedicated selfie/telephoto mode
Optical viewfinder
Two AA batteries
Dedicated to the joy of living in the moment, the FUJIFILM INSTAX MINI 12 instant film camera offers easy-to-use controls and quickly produces unforgettable credit card-sized photos. It is ready to go with a simple twist of the lens. The zoom mode and selfie mirror make the camera ideal for portraits and portraits, and the camera's auto flash system allows you to capture shots in dimly lit environments.

Key Features
Accepts INSTAX MINI instant film
Fujinon 60mm lens with selfie mirror
Auto exposure and auto flash
Dedicated selfie/telephoto mode
Optical viewfinder
Two AA batteries
Dedicated to the joy of living in the moment, the FUJIFILM INSTAX MINI 12 instant film camera offers easy-to-use controls and quickly produces unforgettable credit card-sized photos. It is ready to go with a simple twist of the lens. The zoom mode and selfie mirror make the camera ideal for portraits and portraits, and the camera's auto flash system allows you to capture shots in dimly lit environments.

Key Features
Accepts INSTAX MINI instant film
Fujinon 60mm lens with selfie mirror
Auto exposure and auto flash
Dedicated selfie/telephoto mode
Optical viewfinder
Two AA batteries
Dedicated to the joy of living in the moment, the FUJIFILM INSTAX MINI 12 instant film camera offers easy-to-use controls and quickly produces unforgettable credit card-sized photos. It is ready to go with a simple twist of the lens. The zoom mode and selfie mirror make the camera ideal for portraits and portraits, and the camera's auto flash system allows you to capture shots in dimly lit environments.

Designed to deliver precise light and color control, the INSTAX MINI 99 Instant Film Camera from FUJIFILM lets users unleash their artistic flair and create unique images for a true analog experience. Enhance your images using six available Color Effect settings, or use the 'normal' setting to render things as they are. There are also five shooting modes, including Normal, Indoor, Sports, Double Exposure, and Bulb, each of which helps to further optimize the camera for a particular shot and scene. If you feel a particular scene would benefit from additional highlight or shadow detail, you'll be able to choose from five levels of adjustable brightness. Or, leave the brightness set to 'normal' to keep things how they are. After you've taken a shot, images are printed on 2 x 3" INSTAX MINI instant film, which is sold separately.

FUJIFILM built the INSTAX MINI 99 with a zone focusing system that may be set from 9.8' to infinity for landscapes, 1 to 2' for for macro, close ups, and selfies, and 2 to 9.8' for everything in between. A manual vignette switch narrows the aperture for a more artistic look, and you may also alter the tone of a scene by taking control of flash functionality. Thanks to dual shutter buttons, users can easily capture scenes in both portrait and landscape orientations.

Part of Sirui's inaugural set of autofocus lenses designed for APS-C cameras, this black, FUJIFILM X-mount Sniper 23mm f/1.2 Autofocus Lens is an ultrafast prime with shallow depth of field and high-quality bokeh that produces sharp, in-focus imagery with clear subject isolation. The quick and accurate autofocus supports eye and object tracking, even when the subject is in motion, benefiting photographers and videographers alike. The STM motor ensures a quiet autofocus experience with minimal focus breathing, another crucial benefit for videographers. Formatted for cameras with APS-C-size sensors, the 35mm full-frame equivalence is appropriate for street photography, travel, indoor architecture, and wider scenes. The lens features high refractive elements that contribute to the unit's reduced size while enhancing optical performance and minimizing flare and ghosting. The 11-blade aperture diaphragm design contributes to the lens' soft, appealing bokeh.

Part of Sirui's inaugural set of autofocus lenses designed for APS-C cameras, this silver, FUJIFILM X-mount Sniper 23mm f/1.2 Autofocus Lens is an ultrafast prime with shallow depth of field and high-quality bokeh that produces sharp, in-focus imagery with clear subject isolation. The quick and accurate autofocus supports eye and object tracking, even when the subject is in motion, benefiting photographers and videographers alike. The STM motor ensures a quiet autofocus experience with minimal focus breathing, another crucial benefit for videographers. Formatted for cameras with APS-C-size sensors, the 35mm full-frame equivalence is appropriate for street photography, travel, indoor architecture, and wider scenes. The lens features high refractive elements that contribute to the unit's reduced size while enhancing optical performance and minimizing flare and ghosting. The 11-blade aperture diaphragm design contributes to the lens' soft, appealing bokeh.

Part of Sirui's inaugural set of autofocus lenses designed for APS-C cameras, this white, FUJIFILM X-mount Sniper 23mm f/1.2 Autofocus Lens is an ultrafast prime with shallow depth of field and high-quality bokeh that produces sharp, in-focus imagery with clear subject isolation. The quick and accurate autofocus supports eye and object tracking, even when the subject is in motion, benefiting photographers and videographers alike. The STM motor ensures a quiet autofocus experience with minimal focus breathing, another crucial benefit for videographers. Formatted for cameras with APS-C-size sensors, the 35mm full-frame equivalence is appropriate for street photography, travel, indoor architecture, and wider scenes. The lens features high refractive elements that contribute to the unit's reduced size while enhancing optical performance and minimizing flare and ghosting. The 11-blade aperture diaphragm design contributes to the lens' soft, appealing bokeh.

Part of Sirui's inaugural set of autofocus lenses designed for APS-C cameras, this black, FUJIFILM X-mount Sniper 33mm f/1.2 Autofocus Lens is an ultra-fast prime lens with shallow depth of field and high-quality bokeh that produces sharp, in-focus imagery with clear subject isolation. The quick and accurate autofocus supports eye and object tracking even when the subject is in motion, benefiting photographers and videographers alike. The STM motor ensures a quiet autofocus experience with minimal focus breathing, another crucial benefit for videographers. Formatted for cameras with APS-C-size sensors, the 50mm full-frame equivalence is appropriate for various scenarios, including portraits, food, and still life. The lens features extra-low dispersion and high refractive elements that contribute to the unit's reduced size while enhancing optical performance and minimizing flare and ghosting. The 11-blade aperture diaphragm design contributes to the lens's soft, appealing bokeh.

Part of Sirui's inaugural set of autofocus lenses designed for APS-C cameras, this silver, FUJIFILM X-mount Sniper 33mm f/1.2 Autofocus Lens is an ultra-fast prime lens with shallow depth of field and high-quality bokeh that produces sharp, in-focus imagery with clear subject isolation. The quick and accurate autofocus supports eye and object tracking even when the subject is in motion, benefiting photographers and videographers alike. The STM motor ensures a quiet autofocus experience with minimal focus breathing, another crucial benefit for videographers. Formatted for cameras with APS-C-size sensors, the 50mm full-frame equivalence is appropriate for various scenarios, including portraits, food, and still life. The lens features extra-low dispersion and high refractive elements that contribute to the unit's reduced size while enhancing optical performance and minimizing flare and ghosting. The 11-blade aperture diaphragm design contributes to the lens's soft, appealing bokeh.

Part of Sirui's inaugural set of autofocus lenses designed for APS-C cameras, this white, FUJIFILM X-mount Sniper 33mm f/1.2 Autofocus Lens is an ultra-fast prime lens with shallow depth of field and high-quality bokeh that produces sharp, in-focus imagery with clear subject isolation. The quick and accurate autofocus supports eye and object tracking even when the subject is in motion, benefiting photographers and videographers alike. The STM motor ensures a quiet autofocus experience with minimal focus breathing, another crucial benefit for videographers. Formatted for cameras with APS-C-size sensors, the 50mm full-frame equivalence is appropriate for various scenarios, including portraits, food, and still life. The lens features extra-low dispersion and high refractive elements that contribute to the unit's reduced size while enhancing optical performance and minimizing flare and ghosting. The 11-blade aperture diaphragm design contributes to the lens's soft, appealing bokeh.

Part of Sirui's inaugural set of autofocus lenses designed for APS-C cameras, this black, FUJIFILM X-mount Sniper 56mm f/1.2 Autofocus Lens is an ultra-fast prime lens with shallow depth of field and high-quality bokeh that produces sharp, in-focus imagery with clear subject isolation. The quick and accurate autofocus supports eye and object tracking even when the subject is in motion, benefiting photographers and videographers alike. The STM motor ensures a quiet autofocus experience with minimal focus breathing, another crucial benefit for videographers. Formatted for cameras with APS-C-size sensors, the 85mm full-frame equivalence is appropriate for portrait photography, close-ups, and capturing distant subjects with blurred backgrounds. The lens features extra-low dispersion and high refractive elements that contribute to the unit's reduced size while enhancing optical performance and minimizing flare and ghosting. The 11-blade aperture diaphragm design contributes to the lens's soft, appealing bokeh.

Part of Sirui's inaugural set of autofocus lenses designed for APS-C cameras, this silver, FUJIFILM X-mount Sniper 56mm f/1.2 Autofocus Lens is an ultra-fast prime lens with shallow depth of field and high-quality bokeh that produces sharp, in-focus imagery with clear subject isolation. The quick and accurate autofocus supports eye and object tracking even when the subject is in motion, benefiting photographers and videographers alike. The STM motor ensures a quiet autofocus experience with minimal focus breathing, another crucial benefit for videographers. Formatted for cameras with APS-C-size sensors, the 85mm full-frame equivalence is appropriate for portrait photography, close-ups, and capturing distant subjects with blurred backgrounds. The lens features extra-low dispersion and high refractive elements that contribute to the unit's reduced size while enhancing optical performance and minimizing flare and ghosting. The 11-blade aperture diaphragm design contributes to the lens's soft, appealing bokeh.

Part of Sirui's inaugural set of autofocus lenses designed for APS-C cameras, this white, FUJIFILM X-mount Sniper 56mm f/1.2 Autofocus Lens is an ultra-fast prime lens with shallow depth of field and high-quality bokeh that produces sharp, in-focus imagery with clear subject isolation. The quick and accurate autofocus supports eye and object tracking even when the subject is in motion, benefiting photographers and videographers alike. The STM motor ensures a quiet autofocus experience with minimal focus breathing, another crucial benefit for videographers. Formatted for cameras with APS-C-size sensors, the 85mm full-frame equivalence is appropriate for portrait photography, close-ups, and capturing distant subjects with blurred backgrounds. The lens features extra-low dispersion and high refractive elements that contribute to the unit's reduced size while enhancing optical performance and minimizing flare and ghosting. The 11-blade aperture diaphragm design contributes to the lens's soft, appealing bokeh.

:Key Features

Medium Format | f/5.6 to f/32
396mm (Full-Frame Equivalent)
Fast Super-Telephoto Lens
Linear Autofocus Motor
2 Super ED Elements. 5 ED Elements
Rounded 9-Blade Diaphragm
6-Stop Image Stabilization
Minimum Focusing Distance: 9'
Filter Thread: 95mm
Weather-Resistant Construction

Key Features
Hybrid Digital/Instant Film Camera
Accepts INSTAX Mini Instant Film
Produces Credit Card-Sized Prints
1/5" CMOS Sensor, 2560x1920 Resolution
Fixed 28mm f/2 Lens (35mm Equivalent)
2.7" 230k-Dot LCD Monitor
Bluetooth for Smartphone Operation
App for Printing & Adding Filters/Frames
Integrated Flash & Selfie Mirror
Audio Recording with QR Code Playback
Bringing hybrid capabilities to the Mini Series, the stone white FUJIFILM INSTAX Mini LiPlay is a sleek camera offering a true mixture of digital and film. As a hybrid instant camera, the Mini LiPlay records digitally but can output photos on INSTAX Mini film. Also, by recording digitally, you can print whichever images you want, whenever you want, and as many times as you want. This digital shooting workflow also enables Bluetooth connectivity for smartphone-based control over the camera, along with the ability to print photos from your phone or apply filters and frames to your shots when printing. Also unique to the Mini LiPlay, a dedicated sound recording button is featured, which allows you to record audio and "attach" it to your prints through the use of a QR code, which can be scanned to hear the sounds while viewing. Beyond the hybrid capture-to-print technology, this camera is also characterized by its especially compact and stylish design, along with a fixed wide-angle lens, built-in flash, integrated selfie mirror, and a rear LCD monitor for image composition and printing setup.

Camera Design
Hybrid instant camera combines convenient digital image capture with traditional instant film output. This method allows you to shoot freely and print whenever desired or reprint an image as many times as desired.
Accepts INSTAX Mini instant film to produce 2.4 x 1.8" images on a credit card-sized, 3.4 x 2.1" sheet.
Fixed 28mm-equivalent lens offers a versatile wide-angle perspective and the f/2 aperture is well-suited for working in a variety of lighting conditions. The lens also has a 3.9" minimum focusing distance for working with close-up subjects.
Rear 2.7" 230k-dot LCD monitor is used for composing imagery as well as reviewing photos and navigating the printing menu.
Small selfie mirror is built into the front of the lens design for accurately composing self-portraits.
Compact design is easy to handle, and the body incorporates a large shutter release button on the front of the camera.
Built-in flash provides additional illumination when working in low-light conditions. This light is also used to indicate the self-timer countdown.
Built-in rechargeable lithium-ion battery is used to power the camera and supports printing up to approximately 100 images per charge. It can be charged via USB in approximately 2-3 hours.
Internal memory holds approximately 45 still images and a microSD/SDHC memory card slot can be used to expand storage capacity.
Reprints are possible from the camera's internal memory, the memory card, or from a smartphone's image library.
Bluetooth Connectivity
Bluetooth connectivity allows a smartphone to pair with the camera for remote shooting control as well as wireless printing of images from the smartphone.
Dedicated smartphone app allows you to preview images before printing as well as add colorful frames and filters.
Three shortcut buttons can be used to assign frames for printing, and these can be configured using the smartphone app.
The camera has a dedicated sound recording button, and audio can be recorded in conjunction with each exposure. This audio is associated to a unique QR code on the print, and audio playback is possible by reading the QR code with a smartphone.