Meet the all-new Fujifilm 400, your gateway to capturing life's vibrant moments in rich detail. This film offers stunning color accuracy and fine grain quality. With an adaptable ISO 400, it's perfect for both outdoor adventures and indoor settings.

For ambitious creators eager to ditch the smartphone and elevate their content, FUJIFILM offers the black X-M5 Mirrorless Camera, whose slight footprint is complemented by a powerful, APS-C X-Trans 4 CMOS sensor, an audio and video-friendly interface, and an interchangeable lens mount accepting the entirety of FUJIFILM's X-mount lens family. Throw in 20 of their acclaimed film simulation recipes, their latest in AI-driven subject detection autofocus, and the company's timeless, retro-inspired design, and the X-M5 is poised to transform the way you create.

26.1MP APS-C X-Trans 4 CMOS Sensor
X-Processor 5 Image Processor
6.2K/29.97 fps Video, 10-Bit Internal
425-Point AF, AI-Based Subject Detection

Wide Format - 10.6 X 8.4 Cm (Film Size) - The unique super-wide format film allows you to fit more in your frame to capture large group shots, clear macro close-ups, and faraway landscapes.
Works with: WIDE 300 and other Instax Wide-style cameras and Wide Link printers
Hi-Speed Iso 800 Film—With Superb Grain Quality, Instax Film Ensures Vibrant Color And Natural Skin Tones
Easy-To-Load Cartridge—Every Cartridge Is Designed And Labelled For Easy Loading And Filled With 10 Prints Each
Develops Instantly—Press The Shutter, Capture A Moment, And Watch The Photo Slide Out And The Image Develop In Front Of Your Eyes. beled for easy loading and filled with film for 10 credit card-sized instant prints; Store in cool and dry conditions.
Instructions: To prevent fogging of unexposed film during X-ray inspection of luggage at airports, carry in hand baggage. Use at 41 - 104 degrees F (5 - 40 degrees C). Store in cool and dry conditions. Do not freeze.

Fujifilm Instax Square Instant Film Variety Pack – 5 Unique Styles Capture your memories in style with the Fujifilm Instax Square Instant Film Variety Pack. Designed for all Instax Square cameras and printers, this bundle brings vibrant creativity to your instant photography. Each pack includes 5 unique frame designs so you can add personality to every shot. What’s Included: Rainbow – Bright, colorful borders for a fun, playful look Sunset – Warm gradient frames inspired by evening skies Mono Chrome – Classic black & white film for timeless photography Black Frame – Bold and modern borders for striking contrast White Marble – Elegant, stone-inspired frames for a classy finish Key Features: Total of 50 Sheets – 10 sheets per style, perfect for events, gifts, and creative projects High-Quality Instant Film – Sharp details, vibrant colors, and natural skin tones Quick Developing – Watch your photo develop right before your eyes in minutes Compatible with All Instax Square Cameras & Printers – Including SQ1, SQ6, SQ10, SQ20, and Instax Share SP-3 Printer Bring your instant photography to life with this all-in-one variety pack, offering both fun and professional looks for every occasion.

Rainbow design for creative instant photography.
High-Quality Instant Film: Delivers sharp images, vibrant colors, and natural skin tones every time.
Quick Developing Time: Photos develop in minutes—perfect for parties, events, and everyday memories.
Compatible with All Instax Square Cameras & Printers: Works with Instax Square SQ1, SQ6, SQ10, SQ20, and Instax Share SP-3 Printer.
10 sheets per pack for endless fun, crafts, scrapbooking, and keepsakes.

Instax square film with star illumination effect.
High-Quality Instant Film: Delivers sharp images, vibrant colors, and natural skin tones every time.
Quick Developing Time: Photos develop in minutes—perfect for parties, events, and everyday memories.
Compatible with All Instax Square Cameras & Printers: Works with Instax Square SQ1, SQ6, SQ10, SQ20, and Instax Share SP-3 Printer.
10 sheets per pack for endless fun, crafts, scrapbooking, and keepsakes.

A compact wide-angle prime for FUJIFILM X-mount mirrorless cameras, this 12mm f/2.8 Mark II lens from 7artisans Photoelectric is an all-manual lens well-suited for landscape, cityscape, and architectural subjects requiring a broad field of view. The lens's f/2.8 maximum aperture benefits working in a variety of lighting conditions and helps to maintain the small and lightweight form factor for handheld shooting. Its manual focus design is complemented by both depth of field and distance scales for utilizing pre-focusing and zone-focusing techniques. Additionally, the lens permits working with subjects as close as 7.9" away.

A wide-angle prime is designed for FUJIFILM X-mount APS-C-format mirrorless cameras and offers a 18 mm equivalent focal length.
A bright f/2.8 maximum aperture suits working in a variety of lighting conditions and contributes to the sleek form factor.
Manual focus design permits working with subjects as close as 5.9" away.
The de-clicked aperture ring offers silent, smooth adjustment that is well-suited to video applications.
A 5-blade diaphragm contributes to a smooth and pleasing bokeh quality.
The metal lens barrel offers increased durability while remaining lightweight.
Permits using 67mm filters.

A sleek, carry-anywhere lens, the 18mm f/6.3 Mark II Lens for FUJIFILM X from 7artisans is a small, wide-angle pancake prime well-suited for street and documentary photography as well as casual walkaround shooting. As small as it is simple, this lens is also distinguished by its fixed f/6.3 aperture and durable metal construction.

The 4mm f/2.8 Circular Fisheye Lens from 7artisans Photoelectric provides FUJIFILM X-mount mirrorless cameras with an extremely wide 225° angle of view in a compact form factor. As a circular fisheye, this lens is characterized by its noticeable distortion, and the greater-than-180° angle of view enables making 360° stitched panoramas with just two shots. Well-suited for low-light conditions, the lens sports a bright f/2.8 maximum aperture, and its manual focus design permits working with subjects as close as 3.3" away for close-up shooting. Additionally, the lens's lightweight design makes it well-suited for use on drones and gimbals.

The ultra-wide-angle 4mm f/2.8 prime is designed for FUJIFILM X-mount mirrorless cameras and provides a 6mm equivalent focal length.
Bright f/2.8 maximum aperture is well-suited to working in low and difficult lighting conditions.
An exceptionally wide 225° angle of view along with a circular fisheye design produces a highly distorted image for creative applications as well as the potential to stitch normal images together for full 360° panoramas.
Manual focus design offers a minimum focusing distance of 3.3 inches.
Its lightweight and small design makes this lens suitable for use on drones and gimbals.

A flexible optic for Fujifilm X-mount mirrorless cameras, the 50mm f/1.8 lens from 7artisans is an especially compact portrait-length prime lens. Featuring a bright f/1.8 maximum aperture, this lens strikes an ideal balance between portability and speed to make it well-suited for everyday shooting. Complementing image quality, a multi-layer coating has been applied to reduce ghosting and flare to realize greater contrast and color fidelity, especially when working in harsh lighting and backlit conditions. The manual focus design allows you to work with subjects as close as 1.6' away, and its 12-blade diaphragm creates a smooth, rounded bokeh quality.

Portrait-length prime is designed for APS-C-format Fujifilm X-mount mirrorless cameras and offers a 75mm equivalent focal length.
Bright f/1.8 maximum aperture benefits working with shallow depth of field and selective focus techniques and also suits photographing in low-light conditions.
Multi-layer coating has been applied to individual elements and reduces flare and ghosting to produce greater contrast and color accuracy when working in strong lighting conditions.
Manual focus design permits working with subjects as close as 1.6'.
Depth of field and distance scales aid pre-focusing and zone-focusing techniques.
The rounded 12-blade diaphragm contributes to a pleasing bokeh quality.

Featuring improved optics and a more robust build quality, the FUJIFILM X-mount 60mm f/2.8 Macro Mark II from 7Artisans is a short-telephoto prime lens engineered to excel with nearby subjects. Designed for macro shooting, this lens offers life-size, 1:1 maximum magnification, a 6.9" minimum focusing distance, and a floating elements design that achieves high sharpness and clarity throughout the focusing range. The lens also sports a manual focus design, benefited by focus distance and depth of field scales, along with a de-clicked aperture ring for smooth, silent rotation to suit video applications. Additionally, a 9-blade diaphragm contributes to a pleasing bokeh quality.

A short telephoto prime is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 90mm equivalent focal length.
Life-size 1:1 maximum magnification, combined with a 6.9" minimum focusing distance, is ideal for working with close-up subjects.
Manual focus design, along with focus distance and depth of field scales, aids in precise focusing control.
Floating element design maintains consistent image quality and high sharpness throughout the focusing range.
A 9-blade diaphragm contributes to a pleasing bokeh quality.
The de-clicked aperture ring offers smooth, silent rotation throughout the aperture range, making it ideal for video applications.

This 7Artisans 6mm f/2 Fisheye Lens is built for APS-C sensors and delivers a 220° angle of view, producing dramatic fisheye distortion and fully immersive panoramic compositions. Designed as a manual-focus prime, it offers precise, responsive control for users who prefer hands-on operation.

Low-Light Performance & Smooth Bokeh
Its bright f/2 maximum aperture allows for good performance in low light and lets users creatively control the background blur, while the adjustable f/16 minimum aperture helps achieve more depth and starburst effects when reduced. A nine-blade diaphragm contributes to a smooth, rounded bokeh.
10 Elements in 8 Groups
The lens is made up of 10 parts arranged in 8 groups, which includes two special elements that reduce color distortion and two that bend light well, helping to keep images sharp throughout the entire frame.
Suitable for Close-Ups
The lens focuses exceptionally close, with a 3.9" minimum focusing distance, making it ideal for exaggerated close-ups and experimental perspective work.

Providing a 35mm-equivalent focal length of 15mm and a broad 105.3° angle of view, this FUJIFILM X-mount 7Artisans 10mm f/2.8 AF Lens is a prime wide-angle lens ideally suited for interior, architectural, landscape, travel, and astrophotography. With 11 elements in 10 groups, including two aspherical, three extra-low dispersion, and two high refractive index elements, this lens reduces chromatic aberrations and distortions in order to produce sharper images.

Designed for APS-C-format FUJIFILM X-mount mirrorless cameras, this lens provides a 15mm equivalent focal length.
The seven-blade diaphragm’s bright f/2.8 aperture is suitable for low-light conditions and creating depth-of-field effects.
A dedicated AF/MF switch on the lens body allows for quick and easy transitions between autofocus and manual focus.
The lens has a 62mm front filter thread, allowing for the use of standard filters like polarizers and ND filters.
Weighing approximately 8.1 oz, the robust, all-metal body is built for durability and portability.
For future compatibility, a USB-C port is included to allow users to perform firmware updates.

Express your full creativity with the instax WIDE EVO Hybrid Instant Film Camera from FUJIFILM. This unique hybrid camera pairs the benefits of analog and digital formats by allowing you to print images directly from the camera and upload them to your smartphone via the Instax WIDE EVO app to easily save photos to your camera roll and share with your friends. Featuring a 16mm f/2.4 lens and a wide-angle mode, this camera is made for capturing a full view of what's in front of you.
With ten lens effects, ten film effects, and six film styles at your fingertips, you can let your imagination run wild with the number of unique combinations available. Also, there's no shortage of conveniences built into the Instax WIDE EVO that improve the overall user experience, such as the selfie mirror, which allows you to position the camera for your self-portraits before taking them. Ultimately, the Instax WIDE EVO is a fun-to-use and well-built camera that offers control over how you capture images, as well as multiple options to customize how they'll look, whether they're instantly printed or saved to your camera roll.
Customizable Film Effects
Personalize your photos by choosing between 10 lens effects, 10 film effects, and 6 film styles. Dials on the left and right sides of the camera adjust film and lens effects. Film styles are selected via the button located on top of the camera. Also, the degree control dial on the lens barrel allows you to fine-tune the strength of the chosen lens effect.
Wireless Connectivity via the Instax WIDE EVO App
Connect your camera to the dedicated Instax WIDE EVO smartphone app via Bluetooth to wirelessly control your camera and take photos using your device. Transfer images from your camera to your smartphone for easy saving and sharing.
Additional Conveniences
Print crank, shutter lever, and other manual dials for added control
microSD card slot for expanding storage space
Uses instax WIDE instant film
Built-in flash for shooting in any lighting conditions
The battery level displayed at the bottom of the LCD monitor
Powers down after two minutes of no activity to save battery life
Wide-angle mode by sliding the switch on the front of the camera up
USB-C charging port
Macro mode for close-ups
Built-in tripod mount for easy attachment
Print-ready at 318 dpi

Capture your favorite moments with friends and family using the instax WIDE 400 Instant Film Camera from FUJIFILM, designed to make group photos a breeze with a newly incorporated self-timer dial and a camera-angle adjustment accessory.
This camera uses Instax's largest format instant film to create 2.4 x 3.9" images on a 3.4 x 4.3" piece of film. Featuring a retractable 95mm f/14 lens and a two-range focus zone setting, sharp imagery is ensured. A 0.37x optical viewfinder with a target spot makes composing images easy. The Instax WIDE 400 has a built-in flash for shooting in low-light settings.
Additional Camera Benefits
Self-Timer settings of 4, 6, 8, and 10 seconds
Automatic exposure and programmed shutter
Includes close-up lens adapter
Operates on four AA batteries
Automatically powers down after 5 minutes without use
Develops film in approximately 90 seconds

Stylish, simple, and square, the glacier blue FUJIFILM INSTAX SQUARE SQ1 is an instant film camera that produces large 2.4 x 2.4-inch square prints. The camera's fun and minimal design incorporates a Fujinon 65.75 mm f/12.6 lens, which offers intuitive zone focus control, with a minimum focusing distance of 11.8". A small selfie mirror is built into the front of the lens design for accurately composing self-portraits, and a dedicated selfie mode can be used to optimize focus and exposure. The camera's design also features an optical viewfinder with a central target spot for accurately composing images. A built-in flash is also featured for illuminating scenes in low-light, and straightforward auto exposure helps to ensure properly exposed shots in all conditions.

Stylish, simple, and square, the chalk white FUJIFILM INSTAX SQUARE SQ1 is an instant film camera that produces large 2.4 x 2.4" square prints. The camera's fun and minimal design incorporates a Fujinon 65.75 mm f/12.6 lens, which offers intuitive zone focus control, with a minimum focusing distance of 11.8". A small selfie mirror is built into the front of the lens design for accurately composing self-portraits, and a dedicated selfie mode can be used to optimize focus and exposure. The camera's design also features an optical viewfinder with a central target spot for accurately composing images. A built-in flash is also featured for illuminating scenes in low light, and straightforward autoexposure helps ensure properly exposed shots in all conditions.

Taking inspiration from the cameras of yesteryear, the FUJIFILM INSTAX SQUARE SQ40 Instant Film Camera has a retro look while producing the same 2.4 x 2.4" square prints we've come to love. The camera features a Fujinon 65.75 mm f/12.6 lens for intuitive zone focus control and a minimum focusing distance of 11.8". A small selfie mirror is built into the front of the lens design for accurately composing self-portraits, and a dedicated selfie mode can be used to optimize focus and exposure. The camera also sports an optical viewfinder for accurately composing images. A built-in flash illuminates scenes in low light, and straightforward auto exposure helps ensure properly exposed shots in all conditions.
Sleek retro-inspired design with an all-black finish
Accepts INSTAX SQUARE instant film
Develops instant film in approximately 90 seconds
Simple operation: just twist the lens to turn on.
Auto exposure and auto shutter speed for quick and easy shooting
Automatic built-in flash for working in low-light conditions