Featuring improved optics and a more robust build quality, the FUJIFILM X-mount 60mm f/2.8 Macro Mark II from 7Artisans is a short-telephoto prime lens engineered to excel with nearby subjects. Designed for macro shooting, this lens offers life-size, 1:1 maximum magnification, a 6.9" minimum focusing distance, and a floating elements design that achieves high sharpness and clarity throughout the focusing range. The lens also sports a manual focus design, benefited by focus distance and depth of field scales, along with a de-clicked aperture ring for smooth, silent rotation to suit video applications. Additionally, a 9-blade diaphragm contributes to a pleasing bokeh quality.

A short telephoto prime is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 90mm equivalent focal length.
Life-size 1:1 maximum magnification, combined with a 6.9" minimum focusing distance, is ideal for working with close-up subjects.
Manual focus design, along with focus distance and depth of field scales, aids in precise focusing control.
Floating element design maintains consistent image quality and high sharpness throughout the focusing range.
A 9-blade diaphragm contributes to a pleasing bokeh quality.
The de-clicked aperture ring offers smooth, silent rotation throughout the aperture range, making it ideal for video applications.

This 7Artisans 6mm f/2 Fisheye Lens is built for APS-C sensors and delivers a 220° angle of view, producing dramatic fisheye distortion and fully immersive panoramic compositions. Designed as a manual-focus prime, it offers precise, responsive control for users who prefer hands-on operation.

Low-Light Performance & Smooth Bokeh
Its bright f/2 maximum aperture allows for good performance in low light and lets users creatively control the background blur, while the adjustable f/16 minimum aperture helps achieve more depth and starburst effects when reduced. A nine-blade diaphragm contributes to a smooth, rounded bokeh.
10 Elements in 8 Groups
The lens is made up of 10 parts arranged in 8 groups, which includes two special elements that reduce color distortion and two that bend light well, helping to keep images sharp throughout the entire frame.
Suitable for Close-Ups
The lens focuses exceptionally close, with a 3.9" minimum focusing distance, making it ideal for exaggerated close-ups and experimental perspective work.

With an expansive 190° angle of view, the 7.5mm f/2.8 II Fisheye Lens from 7artisans is an all-manual lens capable of producing unique perspectives and creative distortions. The lens's f/2.8 maximum aperture benefits working in various lighting conditions while maintaining a small and lightweight form factor for handheld shooting. This updated version has 11 glass pieces arranged in 9 groups made from HOYA glass, including 3 special elements that help reduce color mistakes and enhance image quality compared to the earlier model. Multi-layer coatings have been applied to individual glass elements to suppress flare and ghosting for improved contrast and color fidelity when working in strong lighting conditions. The lens has an all-metal body and features a built-in petal-shaped lens hood to help reduce flare while protecting the front element.

Optical Performance
An ultra-wide fisheye lens provides an 11.3mm full-frame equivalent focal length to APS-C mirrorless cameras with FUJIFILM X mounts
Fisheye design renders a 190° angle of view to produce a distinct visual appeal characterized by dramatic distortion and a creative depiction of space
The bright f/2.8 maximum aperture suits working in a variety of lighting conditions and contributes to the sleek form factor
Multi-layer coating applied to individual elements reduces flare and ghosting for greater contrast and color accuracy
7-blade diaphragm contributes to a smooth and pleasing bokeh quality
Design
Manual focus design permits working with subjects as close as 5.9" away
Mechanical aperture adjustment with de-clicked aperture ring
A built-in lens hood helps to prevent stray light from causing flare

Providing a 35mm-equivalent focal length of 15mm and a broad 105.3° angle of view, this FUJIFILM X-mount 7Artisans 10mm f/2.8 AF Lens is a prime wide-angle lens ideally suited for interior, architectural, landscape, travel, and astrophotography. With 11 elements in 10 groups, including two aspherical, three extra-low dispersion, and two high refractive index elements, this lens reduces chromatic aberrations and distortions in order to produce sharper images.

Designed for APS-C-format FUJIFILM X-mount mirrorless cameras, this lens provides a 15mm equivalent focal length.
The seven-blade diaphragm’s bright f/2.8 aperture is suitable for low-light conditions and creating depth-of-field effects.
A dedicated AF/MF switch on the lens body allows for quick and easy transitions between autofocus and manual focus.
The lens has a 62mm front filter thread, allowing for the use of standard filters like polarizers and ND filters.
Weighing approximately 8.1 oz, the robust, all-metal body is built for durability and portability.
For future compatibility, a USB-C port is included to allow users to perform firmware updates.

Featuring an unobtrusive pancake design for FUJIFILM X-mount cameras, this 27mm f/2.8 Lens from TTArtisan is a versatile all-purpose lens for daily use. Well-suited for landscapes, street scenes, portraits, and more, this autofocus lens utilizes an STM stepping motor for quickly capturing those perfect photographic moments. The lens is also compatible with eye-tracking modes for efficient tracking during video recording. Minimum focusing distance is a close 13.8", and the lens offers a f/2.8 maximum aperture and a eight-blade diaphragm that provides distinct bokeh for dramatic effect.

Normal-length prime is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 40.5mm equivalent focal length.
Unobtrusive and ultra-compact pancake design.
Stepping AF motor benefits both photographers and videographers with its fast and precise performance.
Minimum focusing distance of 13.8" enables moderate close-up photography techniques.
Maximum aperture of f/2.8 and eight-blade diaphragm allow for smooth and pleasing bokeh.
Includes rear lens cap with USB-C interface for improved performance via firmware upgrades.

The 7artisans Photoelectric 35mm f/1.4 AF Lens is a fast prime lens designed for FUJIFILM X systems, delivering a classic 52.5mm full-frame equivalent focal length—perfect for portraits, street photography, and everyday scenes. Its bright f/1.4 maximum aperture offers excellent low-light performance and beautiful background separation, creating smooth, creamy bokeh that enhances subject isolation. The lens feels solid in hand while maintaining a compact and lightweight profile, ideal for photographers on the move. The multicoated optical design helps minimize flare and ghosting while producing sharp, high-contrast images with natural color rendition. The 7artisans Photoelectric 35mm f/1.4 offers both creative flexibility and a tactile shooting experience for photographers who value precision and expressive image-making.

Share life's beautiful moments with the instax mini EVO from FUJIFILM. This innovative hybrid instant camera features 10 lens effect options and 10 film effect options, giving you up to 100 different ways to instantly create your own unique 2 x 3" photographs. You can experiment with vivid colors, add softness to the focus, adjust the exposure, alter the white balance, and even select a macro mode when the situation calls for a close-up.
A hybrid instant camera combines convenient digital image capture with traditional instant film output. This method allows you to shoot freely and print whenever desired or reprint an image as many times as desired.
Accepts Instax Mini instant film to produce 2.4 x 1.8" images on a credit card-sized, 3.4 x 2.1" sheet.
A fixed 28mm-equivalent lens offers a versatile wide-angle perspective, and the f/2 aperture is well-suited for working in a variety of lighting conditions. The lens also has a 3.9" minimum focusing distance for working with close-up subjects.
A built-in rechargeable lithium-ion battery is used to power the camera and supports printing up to approximately 100 images per charge. It can be charged via USB in approximately 2-3 hours.
Internal memory holds approximately 45 still images, and a microSD/SDHC memory card slot can be used to expand storage capacity.

Express your full creativity with the instax WIDE EVO Hybrid Instant Film Camera from FUJIFILM. This unique hybrid camera pairs the benefits of analog and digital formats by allowing you to print images directly from the camera and upload them to your smartphone via the Instax WIDE EVO app to easily save photos to your camera roll and share with your friends. Featuring a 16mm f/2.4 lens and a wide-angle mode, this camera is made for capturing a full view of what's in front of you.
With ten lens effects, ten film effects, and six film styles at your fingertips, you can let your imagination run wild with the number of unique combinations available. Also, there's no shortage of conveniences built into the Instax WIDE EVO that improve the overall user experience, such as the selfie mirror, which allows you to position the camera for your self-portraits before taking them. Ultimately, the Instax WIDE EVO is a fun-to-use and well-built camera that offers control over how you capture images, as well as multiple options to customize how they'll look, whether they're instantly printed or saved to your camera roll.
Customizable Film Effects
Personalize your photos by choosing between 10 lens effects, 10 film effects, and 6 film styles. Dials on the left and right sides of the camera adjust film and lens effects. Film styles are selected via the button located on top of the camera. Also, the degree control dial on the lens barrel allows you to fine-tune the strength of the chosen lens effect.
Wireless Connectivity via the Instax WIDE EVO App
Connect your camera to the dedicated Instax WIDE EVO smartphone app via Bluetooth to wirelessly control your camera and take photos using your device. Transfer images from your camera to your smartphone for easy saving and sharing.
Additional Conveniences
Print crank, shutter lever, and other manual dials for added control
microSD card slot for expanding storage space
Uses instax WIDE instant film
Built-in flash for shooting in any lighting conditions
The battery level displayed at the bottom of the LCD monitor
Powers down after two minutes of no activity to save battery life
Wide-angle mode by sliding the switch on the front of the camera up
USB-C charging port
Macro mode for close-ups
Built-in tripod mount for easy attachment
Print-ready at 318 dpi

Capture your favorite moments with friends and family using the instax WIDE 400 Instant Film Camera from FUJIFILM, designed to make group photos a breeze with a newly incorporated self-timer dial and a camera-angle adjustment accessory.
This camera uses Instax's largest format instant film to create 2.4 x 3.9" images on a 3.4 x 4.3" piece of film. Featuring a retractable 95mm f/14 lens and a two-range focus zone setting, sharp imagery is ensured. A 0.37x optical viewfinder with a target spot makes composing images easy. The Instax WIDE 400 has a built-in flash for shooting in low-light settings.
Additional Camera Benefits
Self-Timer settings of 4, 6, 8, and 10 seconds
Automatic exposure and programmed shutter
Includes close-up lens adapter
Operates on four AA batteries
Automatically powers down after 5 minutes without use
Develops film in approximately 90 seconds

Stylish, simple, and square, the glacier blue FUJIFILM INSTAX SQUARE SQ1 is an instant film camera that produces large 2.4 x 2.4-inch square prints. The camera's fun and minimal design incorporates a Fujinon 65.75 mm f/12.6 lens, which offers intuitive zone focus control, with a minimum focusing distance of 11.8". A small selfie mirror is built into the front of the lens design for accurately composing self-portraits, and a dedicated selfie mode can be used to optimize focus and exposure. The camera's design also features an optical viewfinder with a central target spot for accurately composing images. A built-in flash is also featured for illuminating scenes in low-light, and straightforward auto exposure helps to ensure properly exposed shots in all conditions.

Stylish, simple, and square, the chalk white FUJIFILM INSTAX SQUARE SQ1 is an instant film camera that produces large 2.4 x 2.4" square prints. The camera's fun and minimal design incorporates a Fujinon 65.75 mm f/12.6 lens, which offers intuitive zone focus control, with a minimum focusing distance of 11.8". A small selfie mirror is built into the front of the lens design for accurately composing self-portraits, and a dedicated selfie mode can be used to optimize focus and exposure. The camera's design also features an optical viewfinder with a central target spot for accurately composing images. A built-in flash is also featured for illuminating scenes in low light, and straightforward autoexposure helps ensure properly exposed shots in all conditions.

Taking inspiration from the cameras of yesteryear, the FUJIFILM INSTAX SQUARE SQ40 Instant Film Camera has a retro look while producing the same 2.4 x 2.4" square prints we've come to love. The camera features a Fujinon 65.75 mm f/12.6 lens for intuitive zone focus control and a minimum focusing distance of 11.8". A small selfie mirror is built into the front of the lens design for accurately composing self-portraits, and a dedicated selfie mode can be used to optimize focus and exposure. The camera also sports an optical viewfinder for accurately composing images. A built-in flash illuminates scenes in low light, and straightforward auto exposure helps ensure properly exposed shots in all conditions.
Sleek retro-inspired design with an all-black finish
Accepts INSTAX SQUARE instant film
Develops instant film in approximately 90 seconds
Simple operation: just twist the lens to turn on.
Auto exposure and auto shutter speed for quick and easy shooting
Automatic built-in flash for working in low-light conditions

Make instant film prints directly from your smartphone with the instax mini Link 3 Smartphone Printer from FUJIFILM. This compact mobile printer includes a Super Mario silicone case, connects to your iOS or Android smartphone via Bluetooth 5.1, and works with the free Instax Mini Link app to produce 2 x 3" prints from still images or videos. The app can also be used for layout customization by adding a Super Mario, Splatoon 3, Animal Crossing: New Horizons, or Pokemon Snap theme. Prior to printing, images can be decorated with text, frames, filters, and stickers. Or use the Instax AIR Studio to add "in the moment" 3D AR effects, including Super Mario-themed warp pipes, coins, and more.
For those seeking a photo booth experience, the Click to Collage app takes a series of six images at three-second intervals and lets you select which ones to print as a collage, while also giving you the option of adding Nintendo-themed characters or turning the image sequence into an animation for social media. Remote live view via the Instax AiR Studio app allows the shot to be checked via another smartphone after scanning a QR code within the app.
Powered by an internal rechargeable lithium-ion battery, you can recharge the Instax Mini Link 3 in 1.5 to 2 hours using the included USB-C to USB-A cable. It produces up to 100 prints per full charge. It may only be used with Instax Mini instant film and has LED lights on the front that pulse different colors, depending on what the printer is doing.
Small and lightweight instax mini LINK 3 Smartphone Printer
Includes a limited edition "Block" design silicone case
Requires smartphone downloading of the free instax mini Link 3 for Nintendo Switch smartphone app and Bluetooth pairing
Print photos taken with your smartphone
Print in-app 3D AR effects
Print fun 2 x 3" instax mini photos (instax mini instant film sold separately)
Various creative modes in app for adding your personality
Exclusive Nintendo-based character templates
Print still images from videos
Motion control
LED indicator on front of printer
Nintendo Switch App
To keep the adventure going, the Instax Mini Link for the Nintendo Switch app offers features that every Nintendo Switch gamer will want to fire up and use. Start by customizing your app layout and applying a specific vibe—will you be powering up with Super Mario, having a Splatoon 3 fest, finding Animal Crossing: New Horizons, or snapping up Pokemon Snap?
Click to Collage App
The Click to Collage app lets you capture a series of six images at three-second intervals before printing two, four, or six images onto an instax mini photo. Please remember to add some Nintendo-themed characters before printing.