:Key Features

40.2MP APS-C X-Trans CMOS 5 HR Sensor
Dedicated Film Simulation Dial
4K 60p, 6.2K 30p 4:2:2 10-Bit Video
Compatible with X-Series Lenses
7-Stop In-Body Image Stabilization
Frame.io Camera to Cloud Integration
AI-Assisted AF Subject Detection
20 Film Simulation Modes
XC 15-45mm f/3.5-5.6 OIS PZ Lens

:Key Features

40.2MP APS-C X-Trans CMOS 5 HR Sensor
Dedicated Film Simulation Dial
4K 60p, 6.2K 30p 4:2:2 10-Bit Video
Compatible with X-Series Lenses
7-Stop In-Body Image Stabilization
Frame.io Camera to Cloud Integration
AI-Assisted AF Subject Detection
20 Film Simulation Modes
XF 16-50mm f/2.8-4.8 R LM WR Lens

:Key Features

40.2MP APS-C X-Trans CMOS 5 HR Sensor
X-Processor 5 Image Processor
Dedicated Film Simulation Dial
Native ISO: 125-12800 Extended: 64-51200
4K 60p, 6.2K 30p 4:2:2 10-Bit Video
Compatible with X-Series Lenses
7-Stop In-Body Image Stabilization
Frame.io Camera to Cloud Integration
AI-Assisted AF Subject Detection
20 Film Simulation Modes

:Key Features

40.2MP APS-C X-Trans CMOS 5 HR Sensor
Dedicated Film Simulation Dial
4K 60p, 6.2K 30p 4:2:2 10-Bit Video
Compatible with X-Series Lenses
7-Stop In-Body Image Stabilization
Frame.io Camera to Cloud Integration
AI-Assisted AF Subject Detection
20 Film Simulation Modes
XC 15-45mm f/3.5-5.6 OIS PZ Lens

:Key Features

40.2MP APS-C X-Trans CMOS 5 HR Sensor
Dedicated Film Simulation Dial
4K 60p, 6.2K 30p 4:2:2 10-Bit Video
Compatible with X-Series Lenses
7-Stop In-Body Image Stabilization
Frame.io Camera to Cloud Integration
AI-Assisted AF Subject Detection
20 Film Simulation Modes
XF 16-50mm f/2.8-4.8 R LM WR Lens

:Key Features

40MP APS-C X-Trans CMOS 5 HR BSI Sensor
4K 60p, 6.2K 30p 4:2:2 10-Bit Video
7-Stop In-Body Image Stabilization
425-Point Intelligent Hybrid AF System
3.69m-Dot OLED Electronic Viewfinder
3" 1.84m-Dot Tilting Touchscreen LCD
20 fps E. Shutter, 15 fps Mech. Shutter
160MP Pixel Shift Multi-Shot
Bluetooth and Wi-Fi Connectivity
XF 16-50mm f/2.8-4.8 R LM WR Lens

:Key Features

26.1MP APS-C X-Trans BSI CMOS 4 Sensor
X-Processor 5 Image Processor
5-Axis In-Body Image Stabilization
6.2K at 30 fps, 4K at 60 fps
2.36m-Dot 0.62x OLED EVF
3.0" 1.84m-Dot Vari-Angle Touchscreen
19 Film Simulation Modes
ISO 160-12800, up to 8 fps Shooting
Bluetooth and Wi-Fi Connectivity
XF 16-50mm f/2.8-4.8 R LM WR Lens

40.2MP APS-C X-Trans CMOS 5 HR Sensor
X-Processor 5 Image Processor
6.2K/30p, 4K/60p & FHD/240p Video
7-Stop In-Body Image Stabilization
Configurable Film Simulation Dial
425-Point AF, AI-Based Subject Detection
2.36m-Dot 0.62x OLED EVF
3.0" 1.62m-Dot 3-Axis Touchscreen LCD
SD/SDHC/SDXC UHS-II Card Slot

40.2MP APS-C X-Trans CMOS 5 HR Sensor
X-Processor 5 Image Processor
6.2K/30p, 4K/60p & FHD/240p Video
7-Stop In-Body Image Stabilization
Configurable Film Simulation Dial
425-Point AF, AI-Based Subject Detection
2.36m-Dot 0.62x OLED EVF
3.0" 1.62m-Dot 3-Axis Touchscreen LCD
SD/SDHC/SDXC UHS-II Card Slot

40.2MP APS-C X-Trans CMOS 5 HR Sensor
X-Processor 5 Image Processor
6.2K/30p, 4K/60p & FHD/240p Video
7-Stop In-Body Image Stabilization
Configurable Film Simulation Dial
425-Point AF, AI-Based Subject Detection
2.36m-Dot 0.62x OLED EVF
3.0" 1.62m-Dot 3-Axis Touchscreen LCD
SD/SDHC/SDXC UHS-II Card Slot
XF 23mm f/2.8 R WR Lens

40.2MP APS-C X-Trans CMOS 5 HR Sensor
X-Processor 5 Image Processor
6.2K/30p, 4K/60p & FHD/240p Video
7-Stop In-Body Image Stabilization
Configurable Film Simulation Dial
425-Point AF, AI-Based Subject Detection
2.36m-Dot 0.62x OLED EVF
3.0" 1.62m-Dot 3-Axis Touchscreen LCD
SD/SDHC/SDXC UHS-II Card Slot
XF 23mm f/2.8 R WR Lens

Key Features
18MP 1" Vertical 3:4 CMOS Sensor
FUJINON 10.8mm f/2.8 Lens (32mm Equiv.)
Rear Vertical LCD & Sub LCD Screens
Optical Window Viewfinder
Film Camera Mode & 2-in-1 Mode
13 Film Simulation Modes and 26 Filters
Frame Advance Lever & Exposure Comp Dial
1080 x 1440 Vertical Video Recording
X half App for Image Development

Key Features
18MP 1" Vertical 3:4 CMOS Sensor
FUJINON 10.8mm f/2.8 Lens (32mm Equiv.)
Rear Vertical LCD & Sub LCD Screens
Optical Window Viewfinder
Film Camera Mode & 2-in-1 Mode
13 Film Simulation Modes and 26 Filters
Frame Advance Lever & Exposure Comp Dial
1080 x 1440 Vertical Video Recording
X half App for Image Development

Meet the all-new Fujifilm 200, your gateway to capturing life's vibrant moments in rich detail. This film offers stunning color accuracy and fine grain quality. With an adaptable ISO 200, it's perfect for both outdoor adventures and indoor settings.

Meet the all-new Fujifilm 400, your gateway to capturing life's vibrant moments in rich detail. This film offers stunning color accuracy and fine grain quality. With an adaptable ISO 400, it's perfect for both outdoor adventures and indoor settings.

For ambitious creators eager to ditch the smartphone and elevate their content, FUJIFILM offers the black X-M5 Mirrorless Camera, whose slight footprint is complemented by a powerful, APS-C X-Trans 4 CMOS sensor, an audio and video-friendly interface, and an interchangeable lens mount accepting the entirety of FUJIFILM's X-mount lens family. Throw in 20 of their acclaimed film simulation recipes, their latest in AI-driven subject detection autofocus, and the company's timeless, retro-inspired design, and the X-M5 is poised to transform the way you create.

26.1MP APS-C X-Trans 4 CMOS Sensor
X-Processor 5 Image Processor
6.2K/29.97 fps Video, 10-Bit Internal
425-Point AF, AI-Based Subject Detection

A convenient one-time-use disposable camera for both indoor and outdoor shooting situations, the QuickSnap Flash 400 from FUJIFILM is loaded with a roll of 27-exposure Fujicolor Superia X-TRA 400 color negative film for bright, vivid results in a variety of lighting conditions. The compact, portable camera design incorporates a fixed-focus, wide-angle lens and a matching optical viewfinder for making accurate compositions. Additionally, for image-making in low-light conditions, a built-in flash with a 10' range is featured. It offers automatic recharging, continuous flash operation, and manual on/off control.